Atlas & alder

Atlas & Alder is a luxury menswear brand specialising in timeless suits and old-money inspired clothing. The brand needs a clear, refined brand identity that communicates timeless luxury and craftsmanship for discerning men, paired with premium products like tailored suits, cashmere knitwear, and accessories made from high-quality materials.

Year
2024

Client
Atlas & Alder

The visual identity is sophisticated and refined, using elegant typography, a deep red color palette, and polished imagery to showcase craftsmanship and timeless style.

The final result communicates exclusivity and quality across every touchpoint, from the logo and packaging to the product presentation, creating a cohesive, unmistakably premium luxury experience.