WILD TRAILS
Wild Trails is a camping resort in Scotland that offers an immersive outdoor escape, blending adventure with comfort in a scenic natural setting. The brand needs a strong, experience-led identity that captures freedom, exploration, and connection to nature, alongside consistent branding across signage, digital platforms, and on-site materials to attract modern campers seeking both authenticity and quality.
Year
2025
Client
Wild Trails
The visual identity is earthy and adventurous, using natural tones, organic textures, and bold yet simple typography inspired by the landscape.
The final result feels cohesive and atmospheric across maps, wayfinding, merchandise, and online content, creating a brand that reflects the beauty of the Scottish outdoors while positioning the resort as both rugged and refined.
